Friday, October 21, 2005

Lost in time


As if today's generation does not have enough of it. I have the feeling that we are now choosing to ignore it. We are opting to leave the arm jewelry designed for keeping track of time at home, or better yet in the stores, and using other forms of technologically advanced devices to determine the sun's alignment. My first observation has come from the female gender. More and more I am noticing that women are wearing watches less and less. Nowadays it is more popular to see a woman with more fancy arm braclets and wrist chains than a classy time piece. I have also inquired as to why that may be. The most popular response is that why wear something bulky on my arm when I can just look at my cell phone when I need to. Thats right, the cell phone is becoming that all purpose one stop shop for convenience. Today a cell phone can do everything from call someone, send emails, access calendars, listen to music, surf the web, establish style and credibility, and also TELL TIME. Companies are adapting to the trends of this young generation. When Apple is making ipods that can fit into your chapstick pocket of your 5 pocket jeans, then you have to know that cell phone companies are not too far behind. My next prediction is a commercial with an Ipod so small that it can fit into your nose. Mark my words it will be seen. Paris hilton will be the one advertising it. LOL. Back to the real topic at hand. Why is this? Watches dont depreciate, let me clarify, fine watches, quality watches, rolex's patek phillipe, etc, watches do not depreciate, so why not invest into something that will not change in the next 6 months. Most often cell phones are like computers, every six months they are out of date. Someone has come up with something smaller and better. More sleek and trendy. So why then are we so misguided to believe in this trend.
I feel men to be on the opposite spectrum. The bigger the face of the watch the better. For a man the watch is a status piece to those whom care. It separates the men from the boys. A finely made guess collectin watch, compared to a Daytona Rolex. Big difference. A Marc Ecko bling bling watch, or a Cartier. These examples are drastic, however my point is clear. Men are more likely to use these items as a way to move up the ladder to a more elite status.
Bottom line is that, with "time" all trends change, I mean think about it, we have gone from telling the time with sticks in the sand on the beach side, to having automated devices tell us the time at leisure. From classic men wearing chains on their time pieces, to men wearing watches big enough for for an entire room to keep track of time.
Maybe its time to understand what you are doing with your money, and reevaluate what we are doing with our time, and ways in which we tell what time it is.

No comments: